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Online Market World 2007

Reserve Your Spot
Registration Opens Soon

Registration will open in a few short weeks. OMW Insider readers will be given early notice as soon as the low Early Bird rates are available.


On the Show Floor
eBay Joins as Gold Sponsor

Trendsetter and global e-commerce giant eBay will have a major presence at Online Market World, on the exhibitor floor and beyond. The company, which refers to itself as “The World's Online Marketplace” plans to feature solutions, tips, and tricks that help sellers maximize their online presence and revenue.

What does all that mean in light of eBay's string of acquisitions and continued innovation? There's only one way to find out: join eBay, their partners, and some of eBay's most successful powersellers at Online Market World.

March 7, 2007

Breaking Down Sales Barriers

Competition for customers' share of wallet is becoming fiercer each day. The competitive landscape is changing, customer expectations are evolving, and competitors are getting smarter. Sure, you have a brand but how robust is it today and how influential will it be tomorrow? These are the questions businesses of all sizes are asking but not all of them are coming to the same conclusions.

Some think the silver bullets in the virtual world of e-commerce are search engine marketing (SEM) and search engine optimization (SEO). Others think better e-mail marketing or more sophisticated web analytics are the answer. Upgrading user experience seems like a good idea but even some of America's largest retailers are still asking the most fundamental of questions: “What is user experience?”

In the meantime, new technologies, methods, and best practices are emerging. Like their predecessors, no one technology, approach or solution will ensure perpetual industry leadership. As Seth Rosenblatt, VP of Marketing at Optimost observes, “E-commerce success is a journey, not a destination” - a simple truth that continually frustrates (or inspires) e-commerce professionals.

Although there really is no silver bullet, there are better strategies. Better strategies begin with an understanding of your company and customers' objectives, knowledge of what's possible and the willingness to learn from others' successes and failures.

At Online Market World, you'll learn about emerging tricks, tips, and techniques that will help your company stay a step ahead in today's dynamic economy. Moreover, you'll get direct access to the people, companies, and technologies that can help fine-tune your evolving approach to e-commerce.

Lisa Morgan, Senior Vice President, Programs and Education


David Yovanno,
General Manager,
ValueClick Media

Former Navy Lieutenant and CIO David Yovanno is actively changing the economics and efficiency of online display advertising. As general manager of ValueClick Media, one of industry's largest and most diversified online advertising networks, Mr. Yovanno and his team are helping advertisers reach more than two thirds of all U.S. users via optimization and consulting services and at the same time helping publishers manage and monetize their inventory.

Apparently, Yovanno and his executive colleagues are onto something: ValueClick was recently named one of Fortune's 100-Fastest Growing Companies. Want some of that fairy dust sprinkled on your organization? Come hear David Yovanno at Online Market World.

Online Market World 2007