Mobile advertising is a form of advertising via mobile phone or any other mobile devices. Experts consider it to be closely related to online advertising. Although it includes all portable devices, most of the budget dedicated to advertising goes to cellphone advertising. Many experts refer to this type of advertising as the seventh mass media channel (print, recordings, cinema, radio, TV, internet and now mobile phones). Since cellphones make their big appearance back in the 1990's they change the way we connect to each other, did business and record our daily experiences, giving advertisers a new way to get their messages in a fast, effective way and because this is a two way mobile media it open a wide variety of new possibilities.
Mobile advertising includes, SMS (short message service), MMS (multimedia messaging), advertising withing games, web banners, cellphone apps or mobile phone apps, mobile rich media messages (with two basic stages display and activation) and banners and full screen interstices. Some say that the biggest for of cellphone advertising is the banner frequently found everywhere on websites while others agree that the most popular for of mobile advertising are text messages. The success of campaigns for portable devices are measure through view and clicks. The more views or click a campaign has, the more successful it was.
Among the many benefits of cellphone advertising we can mention it's viral marketing capacity, a good campaign is rapidly spread or forward. Because the message comes from a know source instead of the advertiser customers are less reluctant to accept the message. For a lot the main concern seems to be privacy matters. Because customization of ad content is require so that the content of each message gets to the right market, behavior watch tools are employed. This raises a lot of concerns regarding our privacy.
Mobile advertising offers a wide variety of options to advertise whether is a banner or mobile phone apps, it keeps evolving to adapt to the changing market of mobile portable devices. This constant changes open new possibilities for designers advertisers and marketers to discover new ways of mobile advertising.