What is online marketing ?
If you are asking yourself what is online marketing? you came to right place. Every day more and more consumers turn to the internet and search engines when they look for information, when they need to buy a product or get some kind of service. Online marketing (also known as internet marketing, e-marketing, search marketing and web marketing) is the marketing of products and services using the internet as a marketing medium. Web marketing also includes the strategic placement of adverting such as different types of banners, email marketing, mobile advertising and web 2.0.
E-marketing finally shorten distances and eliminates closing times, it allows consumers to exchange goods, services and information where ever they are and when ever they want to.
Search marketing is affordable compare to other advertising options. This means that the cost of reaching the amount of people you reach with your online ad, is cheaper than the cost of reaching the same amount of people using a different option. It doesn't matter if you have a big advertising budget or not, online marketing will probably have something to offer you.
Online marketing combines technical aspects of the internet such as design, advertising, software development and sales, but it also includes search engine marketing (SEM) and search engine optimization (SEO). The main different between SEM and SEO is that Search engine marketing is the use of paid placement of advertising, or paid inclusion to rank higher in the search engines, while search engine optimization is (as it name indicaes) the optimization of a website through the use of certain keywords and links so it ranks higher on the search engines. In other words SEM focus on the paid components of online marketing (non organic) and SEO on what are called the organic results obtain through improving or optimizing the website so it has a higher ranking. Will discuss this further in the SEO and SEM section.
Is fundamental for a company to have online presence nowadays. It doesn't matter how big or small the company is, to have your product or service online can give you the advantage over certain competitors that you may need. This could mean more sale leads for your company and eventually increasing your business revenue.
Let us take you on a guided tour through the amazing world that online marketing or web marketing is, and learn with us the ways to make your online business grow.