The online phenomenom
Now a days having presence online is crucial for any brand. When people say : " Everything is on the internet", they are not far from the truth. Since the internet bubble happened, every industry has attempted to "cross over" to the online world, creating new industries and advertising media never seen before.
Today having some kind of presence online is no longer a perk that some brands offer to their customers but a requirement. Unless you want your product to drown in an ocean of brands, make sure your company has a fully equip web page, a blog, and presence in social networks. If you haven't cross over like the example above give your business that it needs and star get things going before is to late.